Exploring Strategy, Text & Cases

Johnson, Gerry • Boek • paperback

• Samenvatting
  Develop your strategic thinking skills to tackle real-world challenges with the latest strategy concepts and examples. Exploring Strategy is an essential introduction to the field, designed to help you think and behave like a manager. From entrepreneurial start-ups to multinationals and charities to public sector organisations, this book tackles the big questions – how organisations prosper, grow, innovate, and change. This latest Text and Cases edition provides a wealth of extra case studies written by experts to aid and enrich your understanding. Examples include Siemens, Mars, Formula 1, Glastonbury, and the Indian Premier League.
• Productinformatie
  Binding : Paperback
  Distributievorm : Boek (print, druk)
  Formaat : 198mm x 268mm
  Aantal pagina's : 832
  Uitgeverij : Pearson
  ISBN : 9781292428741
  Datum publicatie : 12-2022
  
• Inhoudsopgave
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