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Chapter 1 How accountants inspire young people to take action
If we look around us, it is difficult to find new people. Almost every accountancy firm is struggling with a staff shortage, while there is a huge amount of work to be done and the terms of employment are good. Are the market conditions so bad, is the workload so high, does the training take so long or is the work so boring? I think there's something else going on here.
When I asked starters during the introduction days why they came to work in accountancy, I got the following answers: I like numbers, a friend of mine works there or I get paid well.
By conducting interviews with these starters, working students, but also with people close to me, I made a discovery. In almost all cases, people know what an accountant does, such as filling out tax returns, preparing annual accounts and performing audits. Some also know how an accountant works, in which sector a firm manifests itself, where the quality is the best, who is the most expensive and which firms are the largest, but hardly any of the respondents know why an accountant does what he does. And by why, I don't mean money or regulation. What is his purpose, his core values and his beliefs. Why does an accountant even exist?
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