- Samenvatting
This book assists CEOs of industrial manufacturing companies in addressing the six most critical questions they should consider when contemplating a servitisation strategy. These questions are:
(1) What are the potential weaknesses in my current strategy?
(2) What is servitisation and why is it important?
(3) Is servitisation the right approach for my business?
(4) Is my organisation prepared for servitisation?
(5) What resources are necessary to implement servitisation?
(6) What are the risks and rewards associated with servitisation?
It enables CEOs to make a balanced assessment of the added value and appropriateness of a servitisation strategy in the context of their company’s circumstances.
- Productinformatie
Binding : Paperback
Distributievorm : Boek (print, druk)
Formaat :
148mm x 210mm
Aantal pagina's :
90
Uitgeverij :
Jaymera
ISBN :
9789083430621
Datum publicatie : 09-2024
- Inhoudsopgave
1. What are the potential weaknesses in my current strategy?
1.1 What is our prevailing logic?
1.2 Do we have a premium product fixation?
1.3 Are we ignoring genuine customer needs?
2. What is servitisation and why is it important?
2.1 How does servitisation reshape our value proposition?
2.2 How will servitisation impact our business model?
2.3 How will servitisation impact our market power?
3. Is servitisation the right approach for my business?
3.1 Does servitisation fit the nature of my business?
3.2 Do my customers want to be unburdened?
3.3 What suitability conditions need to be met?
4. Is my organisation prepared for servitisation?
4.1 What capabilities do we require at the outset?
4.2 What subsequent capabilities do we require?
4.3 What are the operational challenges?
5. What resources are necessary to implement servitisation?
5.1 What is a realistic timeline?
5.2 What human and financial resources are required?
5.3 What external help do we need?
6. What are the risks and rewards associated with servitisation?
6.1 What are the risks and how can we mitigate them?
6.2 What are the expected returns?
6.3 How will we measure success?
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