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An angel story
The right intentions are invaluable. But with good
intentions alone, things don’t always go well.
However, when something goes well, it was often
meant to be that way… Success is usually not a
coincidence.
You can always invest part of your wealth in
start-up companies, regardless of your motivation.
By doing so, you support the entrepreneur
and their ideas. This is positive for our economy
and society, as entrepreneurship contributes to a
better future. Successful businesses help build the
world of tomorrow. More and more people see it
this way, and that’s a good thing. There are increasingly
more companies in which you can invest.
And in return, as an investor, you can realise a nice
return.
Anyone can become a Business Angel. What you
do need, however, is the required insight and
knowledge. This book is designed to share the
knowledge and experience of others with you so
that you can also become a Business Angel.
Business Angels don’t just invest their capital;
they also share their knowledge, experience,
and network. This adds tremendous value. Many
companies, including large international tech and
e-commerce firms, have had Business Angels who
helped lay the foundation for their success.
A key factor for a successful outcome is finding a
personal and substantive match. Mutual trust is
the basis for achieving each other’s goals.
What is a Business Angel?
As the title of this book suggests, we will examine
both the perspective of the entrepreneur and that
of the Business Angel.
Business Angels are individuals who, as (former)
entrepreneurs, wish to invest a portion of their
time, knowledge, and financial resources into
a promising start-up or fast-growing company.
Common synonyms include informal investor,
angel funder, private investor, or seed investor.
They take a temporary stake in the company’s
capital or participate through a subordinated loan.
The goal is to sell the shares after a few years
(usually five to seven years) in the hope of realizing
a capital gain.
Increasingly, Angels are investing online through
equity crowdfunding or organizing themselves into
Angel Networks. They do this to share research,
pool their investment capital, and provide broader
advice to the companies in their portfolio
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