Samenvatting
SERVITISATION SECRETS PROVIDES STEP-BY-STEP INSIGHT INTO
- what servitisation is and how it relates to other growth strategies;
- when a market is suitable and an organisation is ready for servitisation;
- the benefits and growth potential for top/bottom-line growth that servitisation offers;
- how to deliver real value to customers and users through servitisation;
- how to successfully implement servitisation in practice;
- what servitisation demands from the organisation and its resources;
- how to avoid pitfalls during implementation;
- action plans for building servitisation capabilities and business;
- numerous tools that practically support for implementation;
- many examples of real-world case studies from the industry.
SERVITISATION SECRETS CONTAINS
- algorithms for calculating turnover and profit growth potential;
- 59 extensive practical examples of effective servitisation implementation in practice;
- 20 tools that support implementation;
- 119 relevant terms explained, summarised in a handy glossary;
- detailed action plans for the various implementation phases;
- 19 secrets for avoiding avoid implementation pitfalls.
SERVITISATION SECRETS IS WRITTEN FOR
anyone who wishes to learn how servitisation can be effectively implemented by industrial manufacturers of products that are directly used by end users. It is also for those seeking to understand how to seize opportunities from customers who increasingly desire to be relieved of their burdens, in order to create substantial and profitable growth. Furthermore, it is intended for those looking to find solutions to the threats posed by competitors, commoditisation, pricing pressure, margin loss, market contraction, changing customer demands, customer attrition, cash flow volatility, and unprofitable product development. They will learn how the market power and financial performance of industrial manufacturers can be significantly improved.
Thuiswinkel Waarborg