Research Methods for Business Students

Thornhill, Adrian • Boek • paperback

• Samenvatting
  The market-leading textbook that offers guidance on your dissertation or research project With over 500,000 copies sold, Research Methods for Business Students by Saunders, Lewis, and Thornhill is the definitive textbook for Business, Marketing, and Management students conducting a research-led project or dissertation. This fully revised 9th edition provides excellent coverage guiding you through the entire process, from deciding on a research topic to writing your dissertation or project and presenting your academic poster. By taking a transactional approach, the textbook will help you choose your project through critically reviewing the literature and designing your research, answering key questions such as: •How do I generate a research idea and design my research? •How do I review the literature critically? •Why is research philosophy relevant to my research? •How do I collect and analyse my data? •When and what do I need to write? •How can I do research virtually? Written by experts in the field, this resource guides you through developing your research skills by taking a clear, concise, and transparent approach, helping you complete and successfully present your research.
• Productinformatie
  Binding : Paperback
  Distributievorm : Boek (print, druk)
  Formaat : 198mm x 268mm
  Aantal pagina's : 888
  Uitgeverij : Pearson
  ISBN : 9781292402727
  Datum publicatie : 03-2022
  
• Inhoudsopgave
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