Principles of Marketing

Hongwei He • Boek • paperback

• Samenvatting
  Master today's key marketing concepts and create vibrant, interactive communities of consumers. Principles of Marketing, 8th European Edition, covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world. Ideal for undergraduate and postgraduate marketing programmes, this textbook examines the traditional aspects of marketing and blends them with contemporary concepts. This new edition has been extensively revised, packed with new examples and features to support your understanding and help you understand how to create value and build customer relationships.
• Productinformatie
  Binding : Paperback
  Distributievorm : Boek (print, druk)
  Formaat : 212mm x 275mm
  Aantal pagina's : 720
  Uitgeverij : Pearson
  ISBN : 9781292269566
  Datum publicatie : 11-2019
  
• Inhoudsopgave
  niet beschikbaar
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