Marketing Management, Global Edition

Chernev, Alexander • Boek • paperback

• Samenvatting
  For undergraduate and graduate courses in marketing management The gold standard for today's marketing management student The world of marketing is changing every day - and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organisation of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, students will be armed with the knowledge and tools to succeed in the new market environment around them.
• Productinformatie
  Binding : Paperback
  Distributievorm : Boek (print, druk)
  Formaat : 216mm x 274mm
  Aantal pagina's : 608
  Uitgeverij : Pearson
  ISBN : 9781292404813
  Datum publicatie : 11-2021
  
• Inhoudsopgave
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