Marketing for Hospitality and Tourism, Global Edition

Seyhmus Baloglu • Boek • paperback

• Samenvatting
  Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.
• Productinformatie
  Binding : Paperback
  Distributievorm : Boek (print, druk)
  Formaat : 216mm x 275mm
  Aantal pagina's : 688
  Uitgeverij : Pearson
  ISBN : 9781292363516
  Datum publicatie : 11-2020
  
• Inhoudsopgave
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