Global Marketing

Hollensen, Svend • Boek • paperback

• Samenvatting
  Learn and develop essential skills around core global marketing strategies. Global Marketing, 8th Edition is the leading textbook for the work of marketers all around the world, ideal for undergraduate and postgraduate students studying international marketing, as well as any practitioners who wish to take their global marketing strategies to the next level. With a wealth of new and updated features, the book covers the latest technologies, trends and practices in Global Marketing, including AI, subscription-based pricing and omnichannel strategies. Its numerous pedagogical features, clear structure and real-world applications make this book the definitive guide in global marketing and the most up-to-date text around the discipline.
• Productinformatie
  Binding : Paperback
  Distributievorm : Boek (print, druk)
  Formaat : 196mm x 264mm
  Aantal pagina's : 808
  Uitgeverij : Pearson
  ISBN : 9781292251806
  Datum publicatie : 01-2020
  
• Inhoudsopgave
  niet beschikbaar
• Reviews (0 uit 0 reviews)
  Wil je meer weten over hoe reviews worden verzameld? Lees onze uitleg hier.