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E-commerce and its effect on competitive intensity

H. Derks • Boek • paperback

  • Samenvatting
    Many aspects of e-commerce and its effect on competition and the intensity of competition have not yet been covered or are already outdated due to the enormously fast pace of change in e-commerce. The following study will cover new aspects of competitive change and tries to analyse the effect that e-commerce has on the competitive intensity of an industry’s environment. Not only will this study focus on the essential components that differentiate e-commerce from traditional commerce, additional research will be done on the impact of e-commerce on buyer power and price competition. Results on these aspects will be used to analyse e-commerce’ effect on competition.
  • Productinformatie
    Binding : Paperback
    Distributievorm : Boek (print, druk)
    Formaat : 170mm x 240mm
    Aantal pagina's : 64
    Uitgeverij : Limburger.nl/mijnboek
    ISBN : 9789463189255
    Datum publicatie : 10-2015
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