Samenvatting
Many business schools include compulsory in-company research projects. Typically, these projects require that research activities converge into well-founded, practically relevant recommendations for management. This book helps students do in-company research via a straightforward step-by-step approach. After mapping out information gaps, research questions are addressed by systematically collecting and analyzing data. The research findings help formulate practical recommendations. Each step is explained in detail, with extra information and short examples. An applied research project runs throughout the book and illustrates links between steps. The book is accompanied by a website that includes a Prezi of the step-by-step approach, exemplary research reports, helpful hints for work placement and an assessment form. This book is for students who are primarily being educated to become a business manager (studies in business economics, marketing, international business or management, for instance). Arjan de Bont is Senior Lecturer in International Business and Management at Fontys International Business School (FIBS) in Venlo, the Netherlands. He develops and coordinates courses in International Management, Organization, and Business Research, and supervises international students. Rob de Brouwer, Former Industry Director, Consultant, Chairman of visitation panels for accreditation of Universities of Applied Sciences: 'Research increasingly plays a central role at Universities of Applied Science. Arjan de Bont leads business students through the steps of in-company research projects. In my consideration, this book is an indispensable preparation for business students as they make their way towards their graduation assignments.'
Thuiswinkel Waarborg