Orchestrating Public Opinion

Paul Christiansen • ebook • pdf

• Samenvatting
  Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.
• Productinformatie
  Binding : PDF
  Auteur : Paul Christiansen
  Bestandstype : PDF
  Distributievorm : Ebook (digitaal)
  Aantal pagina's : Afhankelijk van e-reader
  Beveiliging : Adobe DRM   Informatie 
  Uitgeverij : AUP Wetenschappelijk
  ISBN : 9789048531677
  Datum publicatie : 01-2018
  
• Inhoudsopgave
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