Samenvatting
'Brainnovation is creative problem solving. You find an answer to any challenge, anywhere, anytime. That is a skill for life and worth the effort. Yes, you have to work for that skill. The same as you cannot expect to run the marathon without training. Sometimes that training can be boring. Running everyday the same 10 kilometer, can also be boring.
The unconscious brain is the cradle of great creativity. When you get stuck and your logic reasoning cannot provide for an answer, the unconscious already has a solution most of the time. At a moment you expect it the least, the solution pops up as a flash of insight.
Brainnovation trains you to make use of the resources of the unconscious. Brainnovation rewires your brain to facilitate the connection between the conscious and unconscious part of the brain. Everybody can train that skill.'
Fragment uit
Brainnovation in Business
Maurice Crijns & Peter Biekens
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